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What is it?

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The Brand Experience Upgrade is a holistic form of design which utilizes the five senses to create immersive spaces that tell the story and vision of a brand, product, or company.

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There are five senses through which we receive information. 5th Sensory creates environments and brand experiences which use all five senses to give a cohesive message - so that the viewer is immersed fully in the world of the brand.

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Why is it important?

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People choose to opt into something based on how it makes them feel. They want to buy into the experience, the feelings, and the connection to a brand, not just the product itself. They want to shop because they want to be a part of something, and we create spaces that people want to be a part of.

We design for human connection. 

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The purpose of this form of design is to curate the experience that the viewers have when entering a brand’s space in a way such that all of the visual and experiential messaging that they receive through all of their senses say a cohesive, concise message about what the brand stands for, its core values, and its desired outcome for the customer. 

 

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What Does This Look Like?

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Imagine walking into the lobby of an eco-friendly concept hotel inspired by nature. Along the concrete walls creep moss and greenery. Over the speakers, the sounds of nature layered over the soothing faint melody of relaxing brain-wave music. Refreshing misters create a crisp moisture in the air, and you are offered herb infused water with a bamboo straw.

Upon check-in, you are handed a lavender infused, chilled hemp towelette to amuse your every last sense. 

 

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• Sight - Interior design, lighting, visual arts, colors which are used in the form of color therapy.

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• Sound - Music, or sound therapy, and the reduction and management of sound in the space.

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• Taste - Offered in the form of sales or complementary elements served which cohesively communicate the theme.

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• Touch - Materials used in the space which arouse, incite, and satiate certain emotions and messages.

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• Smell - Scents infused in the space which heighten or provoke certain emotions through aromatherapy or "scent marketing and branding".

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 What is the process?

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Just as the values of every brand differ, every 5th Sensory creation varies, in both the design process and the outcome. The only consistent thread that remains is that we incorporate each of the senses into every experience and space that we create. 

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