5th sensory
Dimensional Branding &
Multi- Sensory Experience Curation
Five senses. One experience.
We brand for human connection
using the five senses.
Our Purpose
Our purpose is to connect your audience to the story that you want to tell in your physical space by aligning the overall visual and experiential messaging of the space through the five senses.
We harness the power of each of the five senses to cultivate a cohesive message or statement about the brand’s world, its core values, its vision, and its desired outcome for the viewer.
We believe that people buy into the experience, the feeling, and the connection to a space, not just into the product. Through the Brand Experience Upgrade, the whole experience of walking into a space will become the message of the brand, not just the product.
And in this way, we design “spacial connection”- the connection we feel in certain spaces.
"In hindsight, our primary memory of any space is the way it made us feel."
- Bita Rad, Designer
The Brand Experience Upgrade
The Brand Experience Upgrade is a holistic form of design which creates a brand’s experience for the customer through multi-sensory methods so that the customer/client is immersed in the world of the brand, and experiences it as one cohesive messaging through all of the receptivity senses.
We help clients create a space which shares their message, story, and offering in as much of a robust and coherent way as possible, so that the viewer clearly understands the brand’s world when stepping into its space.
Retail
Experience design and visual merchandising which gives one cohesive and clear brand message.
Retreats & Spas
Experience, ambiance, and habitat design created to enhance sacred spaces through sensory stimulation.
Hotels
Ambiance and spacial design that assists in promoting decompression,
well-being, luxury, and core brand values.
Events
Theme-based environment design using the senses, created for unique, far-out-of-the-box experiences.
Restaurants
Curated sensory experience and design intended to enhance the sense of taste.
Offices
Spacial design formulated to ignite creativity, productivity, and sensory marketing for service or non-service based offices.
What We Do
BITA RAD
FOUNDER AND DESIGNER
For over 15 years Bita Rad has had a sharp focus on design and aesthetic. Her extensive background in branding, spacial design, fashion design, visual merchandising, aromatherapy, retail design and world travel all come together in the facilitation of creating a 5-sensory experience.
As a designer of a luxury brand, a professor at a fine arts college, and founder of a health and wellness company, Bita brings a wealth of experience to her projects.
